The hotel and restaurant interior design in Singapore is practically evolving. They no longer cater to the needs of their clientele alone; instead, they now look into ways to provide better user experience for their guests to enjoy.
The role of interior design in the hospitality business
To the ordinary man, interior design is known as the backdrop of all activities, such as parties, vacations, and dining out. When implemented effectively, however, interior design can make a significant impact on a hotel’s guests. The right hotel interiors can make a person feel calm and excited; restaurants meanwhile can make a guest hungry by their backdrop and colour schemes alone.
In the hotel industry, interior design goes beyond painting the walls or using the most comfortable furnishings. It also takes into consideration creating social space and giving quality lodging. In essence, interior design is about making space that offers the best activity flow.
Establishing customer relationships
In the hotel and restaurant industry, interior design is one of the best ways to develop customer relationships. It is because people occupy space when doing business. They need a place where they can form friendships, establish network connections, and close deals. They often do these in areas where they not only feel safe, but confident as well.
Interior design in Singapore hotels usually have spaces where people can socialise. Hotel lobbies, for instance, are no longer areas for guests to wait, but for people to meet and strike conversations.
Increasing positive user experience and customer loyalty
Hotels and restaurants thrive by offering spaces for people to use. In this regard, they need to garner a positive user experience with the space provided to them.
Investing in interior design helps in increasing satisfactory user experience. Guests gauge the quality of a hotel or restaurant mainly on how safe and comfortable they felt during their stay.
When their standards are met, the more inclined they are to become loyal customers. They may even recommend the hotel to their friends or refer to it as their go-to place whenever they go on a holiday.
More than just a room to stay for the night
Gone are the days where hotels simply offer a place to stay for the night. Even budget hotels now invest in good interior design to attract more customers. Travellers now look for establishments where they can not only sleep but truly enjoy their stay.
Also, not all hotel guests are travellers or tourists; a growing market now includes locals who want to escape without having to leave town. “Staycations,” as they call it, compel hotels to provide not only the best amenities but also effective interiors to sustain this growing clientele.
People use hotels differently now. The growth of millennials, travellers becoming more tech savvy, and the emergence of the sharing economy are among the reasons the business strategy of hotels is changing. Hospitality businesses thus use interior design as a means to address these growing traveller needs.